As part of our effort to build a localized Spanish-speaking support team, the Happiness Hiring team at Automattic recently had the opportunity to connect with WordPress communities in Argentina and Spain. From speaking engagements to networking events, our trip was a great way to meet local communities that are passionate about WordPress and exemplary customer support.
Last year at Automattic, we built a localized Brazilian Portuguese-speaking support team to help provide support to a subset of the WordPress.com community in their primary language. We strongly believe in the power of an excellent customer support culture — after all, that’s why we call our support team members Happiness Engineers! Customer service isn’t just about answering questions, but making an educational experience memorable and empowering.
Over the past few months, we’ve been working to provide the same level of localized support to Spanish-speaking customers on WordPress.com. We’ve promoted the Happiness Engineer (ES) role through blog posts, Twitter, and Facebook, but we decided to reach out to local Argentine and Spanish WordPress communities in person as well.
“Connecting with Spanish-speaking WordPress communities is invaluable for both sharing our experience with customer support and letting others know what it’s like to work on our support team at Automattic.”
—Karen Arnold, a member of the Happiness Hiring team
Connecting with the Argentine Community
The WordPress community is global, spread across many cities, states, and countries. This decentralized aspect of the WordPress.org open source project plays a large part in Automattic’s philosophy of distributed work. It’s better to have the best candidate for the job, period, than the best candidate in your city.
What’s the difference between Automattic, the company behind WordPress.com, and the WordPress.org project? Learn more about .com vs .org.
Karen, along with Deborah Beckett, another member of the Happiness Hiring team, connected with the WordPress community in Argentina to set up events around customer support. On their visit, they spoke with members of the WordPress Buenos Aires Meetup, WordPress Córdoba Meetup, and the new WordPress La Plata Meetup, as well as members of the local tech community through their networking event at Sugar Bar in Buenos Aires and various co-working and incubator spaces, such as Co-Innova and The Tech Pub.
El equipo detrás de @WordPressLPL @retrofox @LauraICL @karenalma Mercedes Barreda @eliorivero @ofwald @Globant
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