We encourage you to audit your site to ensure it’s accessible for all readers; the WAVE Web Accessibility Evaluation Tool can identify various errors on your site in seconds. Here are some web accessibility tips to get you started, and be sure to explore the guidelines and resources on the W3C Web Accessibility Initiative (WAI) website for deeper learning.

Use an accessibility-ready theme

You can choose from among a variety of designs for your site, but some themes have features that add complexity, making it harder for disabled people or visitors using screen readers to access your content.

When choosing a theme, consider an accessibility-ready design, like Balasana, a free minimal theme for your business website; or Mayland, a free visual theme that’s great for photographers and storytellers. These themes have been checked by the Theme Review Team and pass basic accessibility requirements.

Display your site title and tagline

Many themes allow you to upload a custom header image, which is a visual way to brand your site, display the title of your blog, or promote the name of your business. But some themes may not support alternative text, or the written copy that appears in place of an image on a page if the image fails to load on your visitor’s screen.

Instead of conveying your site title and tagline within a header image, display your site title and tagline text. Go to Manage → Settings, and at the top under Site profile, fill out your Site title and Site tagline. Then, head to Design → Customize, go to Site Identity, and check the box next to Display Site Title and Tagline.

Structure your pages and posts with appropriate headings

Add headings with the Heading Block to organize pages and posts and make it easier for readers to follow your content, which is especially important for longer pages and posts. Click on the “i” icon in the top toolbar of the block editor to view any errors and incorrect heading sizes.

Select fonts and colors for legibility

Fonts and colors are essential components on your site, adding personality and style and strengthening your visual identity online. Avoid font styles and sizes and color palettes that make your site difficult to read, and pay attention to contrast, or the difference between the darkness of your text and the lightness of your background.

The block editor will display an error message in Color settings when it detects poor color contrast in the specific block you’re working on.

Clearly describe your links

When linking to another page or post on the web, make your linked text descriptive. For example, “click here” is not as effective as “learn how to apply to my writing workshop.”

Include captions with your images

When adding an image with the Image Block, add a description of the image in the caption underneath it. While captions are optional, they improve the experience for all readers by providing more context.

Add alt text to your images

Alt text is essential for people who are blind or use screen readers (they can hear alt text read aloud), or people who have disabled images for speed or bandwidth reasons. Alt text is also important for your site’s SEO — it helps search engines understand what your site content is about.

When adding an image with the Image Block, go to the block’s settings on the right and add the alt text in the box under Image settings.

Learn more about W3C’s image accessibility guidelines.

Create easily clickable CTA areas

With the Buttons Block, you can add call-to-action buttons to your pages and posts quickly. For those of you who design and embed your own buttons with Image Widgets, make buttons, icons, and other CTA elements with wide-enough areas that are easy to click or tap from different devices.

You can apply this tip to text links as well. Tapping a linked hashtag or asterisk within a sentence, for example — especially on a small screen — may be difficult for some people.

Include captions or transcripts for multimedia content

If your site includes video content, consider adding captions or including transcripts (documenting speech, sounds, as well as actions seen on-screen). Podcast transcripts are also incredibly helpful; here’s a transcript of a recent Distributed episode with neuroscientist Adam Gazzaley.

It’s best if video and audio content does not auto-play, but if that’s not possible, options to pause or adjust the volume should be obvious on the page.

Never stop learning and improving

This list is just an introduction to a few best practices and guidelines! If you’re interested in learning more, explore the resources on the W3C Web Accessibility Initiative (WAI) website. You can also explore ways to get involved in improving the accessibility of WordPress.

Learn more about Global Accessibility Awareness Day and participate in online events, webinars, and podcasts.

We encourage you to audit your site to ensure it’s accessible for all readers; the WAVE Web Accessibility Evaluation Tool can identify various errors on your site in seconds. Here are some web accessibility tips to get you started, and be sure to explore the guidelines and resources on the W3C Web Accessibility Initiative (WAI) website for deeper learning.

Use an accessibility-ready theme

You can choose from among a variety of designs for your site, but some themes have features that add complexity, making it harder for disabled people or visitors using screen readers to access your content.

When choosing a theme, consider an accessibility-ready design, like Balasana, a free minimal theme for your business website; or Mayland, a free visual theme that’s great for photographers and storytellers. These themes have been checked by the Theme Review Team and pass basic accessibility requirements.

Display your site title and tagline

Many themes allow you to upload a custom header image, which is a visual way to brand your site, display the title of your blog, or promote the name of your business. But some themes may not support alternative text, or the written copy that appears in place of an image on a page if the image fails to load on your visitor’s screen.

Instead of conveying your site title and tagline within a header image, display your site title and tagline text. Go to Manage → Settings, and at the top under Site profile, fill out your Site title and Site tagline. Then, head to Design → Customize, go to Site Identity, and check the box next to Display Site Title and Tagline.

Structure your pages and posts with appropriate headings

Add headings with the Heading Block to organize pages and posts and make it easier for readers to follow your content, which is especially important for longer pages and posts. Click on the “i” icon in the top toolbar of the block editor to view any errors and incorrect heading sizes.

Select fonts and colors for legibility

Fonts and colors are essential components on your site, adding personality and style and strengthening your visual identity online. Avoid font styles and sizes and color palettes that make your site difficult to read, and pay attention to contrast, or the difference between the darkness of your text and the lightness of your background.

The block editor will display an error message in Color settings when it detects poor color contrast in the specific block you’re working on.

Clearly describe your links

When linking to another page or post on the web, make your linked text descriptive. For example, “click here” is not as effective as “learn how to apply to my writing workshop.”

Include captions with your images

When adding an image with the Image Block, add a description of the image in the caption underneath it. While captions are optional, they improve the experience for all readers by providing more context.

Add alt text to your images

Alt text is essential for people who are blind or use screen readers (they can hear alt text read aloud), or people who have disabled images for speed or bandwidth reasons. Alt text is also important for your site’s SEO — it helps search engines understand what your site content is about.

When adding an image with the Image Block, go to the block’s settings on the right and add the alt text in the box under Image settings.

Learn more about W3C’s image accessibility guidelines.

Create easily clickable CTA areas

With the Buttons Block, you can add call-to-action buttons to your pages and posts quickly. For those of you who design and embed your own buttons with Image Widgets, make buttons, icons, and other CTA elements with wide-enough areas that are easy to click or tap from different devices.

You can apply this tip to text links as well. Tapping a linked hashtag or asterisk within a sentence, for example — especially on a small screen — may be difficult for some people.

Include captions or transcripts for multimedia content

If your site includes video content, consider adding captions or including transcripts (documenting speech, sounds, as well as actions seen on-screen). Podcast transcripts are also incredibly helpful; here’s a transcript of a recent Distributed episode with neuroscientist Adam Gazzaley.

It’s best if video and audio content does not auto-play, but if that’s not possible, options to pause or adjust the volume should be obvious on the page.

Never stop learning and improving

This list is just an introduction to a few best practices and guidelines! If you’re interested in learning more, explore the resources on the W3C Web Accessibility Initiative (WAI) website. You can also explore ways to get involved in improving the accessibility of WordPress.

Learn more about Global Accessibility Awareness Day and participate in online events, webinars, and podcasts.

We encourage you to audit your site to ensure it’s accessible for all readers; the WAVE Web Accessibility Evaluation Tool can identify various errors on your site in seconds. Here are some web accessibility tips to get you started, and be sure to explore the guidelines and resources on the W3C Web Accessibility Initiative (WAI) website for deeper learning.

Use an accessibility-ready theme

You can choose from among a variety of designs for your site, but some themes have features that add complexity, making it harder for disabled people or visitors using screen readers to access your content.

When choosing a theme, consider an accessibility-ready design, like Balasana, a free minimal theme for your business website; or Mayland, a free visual theme that’s great for photographers and storytellers. These themes have been checked by the Theme Review Team and pass basic accessibility requirements.

Display your site title and tagline

Many themes allow you to upload a custom header image, which is a visual way to brand your site, display the title of your blog, or promote the name of your business. But some themes may not support alternative text, or the written copy that appears in place of an image on a page if the image fails to load on your visitor’s screen.

Instead of conveying your site title and tagline within a header image, display your site title and tagline text. Go to Manage → Settings, and at the top under Site profile, fill out your Site title and Site tagline. Then, head to Design → Customize, go to Site Identity, and check the box next to Display Site Title and Tagline.

Structure your pages and posts with appropriate headings

Add headings with the Heading Block to organize pages and posts and make it easier for readers to follow your content, which is especially important for longer pages and posts. Click on the “i” icon in the top toolbar of the block editor to view any errors and incorrect heading sizes.

Select fonts and colors for legibility

Fonts and colors are essential components on your site, adding personality and style and strengthening your visual identity online. Avoid font styles and sizes and color palettes that make your site difficult to read, and pay attention to contrast, or the difference between the darkness of your text and the lightness of your background.

The block editor will display an error message in Color settings when it detects poor color contrast in the specific block you’re working on.

Clearly describe your links

When linking to another page or post on the web, make your linked text descriptive. For example, “click here” is not as effective as “learn how to apply to my writing workshop.”

Include captions with your images

When adding an image with the Image Block, add a description of the image in the caption underneath it. While captions are optional, they improve the experience for all readers by providing more context.

Add alt text to your images

Alt text is essential for people who are blind or use screen readers (they can hear alt text read aloud), or people who have disabled images for speed or bandwidth reasons. Alt text is also important for your site’s SEO — it helps search engines understand what your site content is about.

When adding an image with the Image Block, go to the block’s settings on the right and add the alt text in the box under Image settings.

Learn more about W3C’s image accessibility guidelines.

Create easily clickable CTA areas

With the Buttons Block, you can add call-to-action buttons to your pages and posts quickly. For those of you who design and embed your own buttons with Image Widgets, make buttons, icons, and other CTA elements with wide-enough areas that are easy to click or tap from different devices.

You can apply this tip to text links as well. Tapping a linked hashtag or asterisk within a sentence, for example — especially on a small screen — may be difficult for some people.

Include captions or transcripts for multimedia content

If your site includes video content, consider adding captions or including transcripts (documenting speech, sounds, as well as actions seen on-screen). Podcast transcripts are also incredibly helpful; here’s a transcript of a recent Distributed episode with neuroscientist Adam Gazzaley.

It’s best if video and audio content does not auto-play, but if that’s not possible, options to pause or adjust the volume should be obvious on the page.

Never stop learning and improving

This list is just an introduction to a few best practices and guidelines! If you’re interested in learning more, explore the resources on the W3C Web Accessibility Initiative (WAI) website. You can also explore ways to get involved in improving the accessibility of WordPress.

Learn more about Global Accessibility Awareness Day and participate in online events, webinars, and podcasts.

We encourage you to audit your site to ensure it’s accessible for all readers; the WAVE Web Accessibility Evaluation Tool can identify various errors on your site in seconds. Here are some web accessibility tips to get you started, and be sure to explore the guidelines and resources on the W3C Web Accessibility Initiative (WAI) website for deeper learning.

Use an accessibility-ready theme

You can choose from among a variety of designs for your site, but some themes have features that add complexity, making it harder for disabled people or visitors using screen readers to access your content.

When choosing a theme, consider an accessibility-ready design, like Balasana, a free minimal theme for your business website; or Mayland, a free visual theme that’s great for photographers and storytellers. These themes have been checked by the Theme Review Team and pass basic accessibility requirements.

Display your site title and tagline

Many themes allow you to upload a custom header image, which is a visual way to brand your site, display the title of your blog, or promote the name of your business. But some themes may not support alternative text, or the written copy that appears in place of an image on a page if the image fails to load on your visitor’s screen.

Instead of conveying your site title and tagline within a header image, display your site title and tagline text. Go to Manage → Settings, and at the top under Site profile, fill out your Site title and Site tagline. Then, head to Design → Customize, go to Site Identity, and check the box next to Display Site Title and Tagline.

Structure your pages and posts with appropriate headings

Add headings with the Heading Block to organize pages and posts and make it easier for readers to follow your content, which is especially important for longer pages and posts. Click on the “i” icon in the top toolbar of the block editor to view any errors and incorrect heading sizes.

Select fonts and colors for legibility

Fonts and colors are essential components on your site, adding personality and style and strengthening your visual identity online. Avoid font styles and sizes and color palettes that make your site difficult to read, and pay attention to contrast, or the difference between the darkness of your text and the lightness of your background.

The block editor will display an error message in Color settings when it detects poor color contrast in the specific block you’re working on.

Clearly describe your links

When linking to another page or post on the web, make your linked text descriptive. For example, “click here” is not as effective as “learn how to apply to my writing workshop.”

Include captions with your images

When adding an image with the Image Block, add a description of the image in the caption underneath it. While captions are optional, they improve the experience for all readers by providing more context.

Add alt text to your images

Alt text is essential for people who are blind or use screen readers (they can hear alt text read aloud), or people who have disabled images for speed or bandwidth reasons. Alt text is also important for your site’s SEO — it helps search engines understand what your site content is about.

When adding an image with the Image Block, go to the block’s settings on the right and add the alt text in the box under Image settings.

Learn more about W3C’s image accessibility guidelines.

Create easily clickable CTA areas

With the Buttons Block, you can add call-to-action buttons to your pages and posts quickly. For those of you who design and embed your own buttons with Image Widgets, make buttons, icons, and other CTA elements with wide-enough areas that are easy to click or tap from different devices.

You can apply this tip to text links as well. Tapping a linked hashtag or asterisk within a sentence, for example — especially on a small screen — may be difficult for some people.

Include captions or transcripts for multimedia content

If your site includes video content, consider adding captions or including transcripts (documenting speech, sounds, as well as actions seen on-screen). Podcast transcripts are also incredibly helpful; here’s a transcript of a recent Distributed episode with neuroscientist Adam Gazzaley.

It’s best if video and audio content does not auto-play, but if that’s not possible, options to pause or adjust the volume should be obvious on the page.

Never stop learning and improving

This list is just an introduction to a few best practices and guidelines! If you’re interested in learning more, explore the resources on the W3C Web Accessibility Initiative (WAI) website. You can also explore ways to get involved in improving the accessibility of WordPress.

Learn more about Global Accessibility Awareness Day and participate in online events, webinars, and podcasts.

We encourage you to audit your site to ensure it’s accessible for all readers; the WAVE Web Accessibility Evaluation Tool can identify various errors on your site in seconds. Here are some web accessibility tips to get you started, and be sure to explore the guidelines and resources on the W3C Web Accessibility Initiative (WAI) website for deeper learning.

Use an accessibility-ready theme

You can choose from among a variety of designs for your site, but some themes have features that add complexity, making it harder for disabled people or visitors using screen readers to access your content.

When choosing a theme, consider an accessibility-ready design, like Balasana, a free minimal theme for your business website; or Mayland, a free visual theme that’s great for photographers and storytellers. These themes have been checked by the Theme Review Team and pass basic accessibility requirements.

Display your site title and tagline

Many themes allow you to upload a custom header image, which is a visual way to brand your site, display the title of your blog, or promote the name of your business. But some themes may not support alternative text, or the written copy that appears in place of an image on a page if the image fails to load on your visitor’s screen.

Instead of conveying your site title and tagline within a header image, display your site title and tagline text. Go to Manage → Settings, and at the top under Site profile, fill out your Site title and Site tagline. Then, head to Design → Customize, go to Site Identity, and check the box next to Display Site Title and Tagline.

Structure your pages and posts with appropriate headings

Add headings with the Heading Block to organize pages and posts and make it easier for readers to follow your content, which is especially important for longer pages and posts. Click on the “i” icon in the top toolbar of the block editor to view any errors and incorrect heading sizes.

Select fonts and colors for legibility

Fonts and colors are essential components on your site, adding personality and style and strengthening your visual identity online. Avoid font styles and sizes and color palettes that make your site difficult to read, and pay attention to contrast, or the difference between the darkness of your text and the lightness of your background.

The block editor will display an error message in Color settings when it detects poor color contrast in the specific block you’re working on.

Clearly describe your links

When linking to another page or post on the web, make your linked text descriptive. For example, “click here” is not as effective as “learn how to apply to my writing workshop.”

Include captions with your images

When adding an image with the Image Block, add a description of the image in the caption underneath it. While captions are optional, they improve the experience for all readers by providing more context.

Add alt text to your images

Alt text is essential for people who are blind or use screen readers (they can hear alt text read aloud), or people who have disabled images for speed or bandwidth reasons. Alt text is also important for your site’s SEO — it helps search engines understand what your site content is about.

When adding an image with the Image Block, go to the block’s settings on the right and add the alt text in the box under Image settings.

Learn more about W3C’s image accessibility guidelines.

Create easily clickable CTA areas

With the Buttons Block, you can add call-to-action buttons to your pages and posts quickly. For those of you who design and embed your own buttons with Image Widgets, make buttons, icons, and other CTA elements with wide-enough areas that are easy to click or tap from different devices.

You can apply this tip to text links as well. Tapping a linked hashtag or asterisk within a sentence, for example — especially on a small screen — may be difficult for some people.

Include captions or transcripts for multimedia content

If your site includes video content, consider adding captions or including transcripts (documenting speech, sounds, as well as actions seen on-screen). Podcast transcripts are also incredibly helpful; here’s a transcript of a recent Distributed episode with neuroscientist Adam Gazzaley.

It’s best if video and audio content does not auto-play, but if that’s not possible, options to pause or adjust the volume should be obvious on the page.

Never stop learning and improving

This list is just an introduction to a few best practices and guidelines! If you’re interested in learning more, explore the resources on the W3C Web Accessibility Initiative (WAI) website. You can also explore ways to get involved in improving the accessibility of WordPress.

Learn more about Global Accessibility Awareness Day and participate in online events, webinars, and podcasts.

We encourage you to audit your site to ensure it’s accessible for all readers; the WAVE Web Accessibility Evaluation Tool can identify various errors on your site in seconds. Here are some web accessibility tips to get you started, and be sure to explore the guidelines and resources on the W3C Web Accessibility Initiative (WAI) website for deeper learning.

Use an accessibility-ready theme

You can choose from among a variety of designs for your site, but some themes have features that add complexity, making it harder for disabled people or visitors using screen readers to access your content.

When choosing a theme, consider an accessibility-ready design, like Balasana, a free minimal theme for your business website; or Mayland, a free visual theme that’s great for photographers and storytellers. These themes have been checked by the Theme Review Team and pass basic accessibility requirements.

Display your site title and tagline

Many themes allow you to upload a custom header image, which is a visual way to brand your site, display the title of your blog, or promote the name of your business. But some themes may not support alternative text, or the written copy that appears in place of an image on a page if the image fails to load on your visitor’s screen.

Instead of conveying your site title and tagline within a header image, display your site title and tagline text. Go to Manage → Settings, and at the top under Site profile, fill out your Site title and Site tagline. Then, head to Design → Customize, go to Site Identity, and check the box next to Display Site Title and Tagline.

Structure your pages and posts with appropriate headings

Add headings with the Heading Block to organize pages and posts and make it easier for readers to follow your content, which is especially important for longer pages and posts. Click on the “i” icon in the top toolbar of the block editor to view any errors and incorrect heading sizes.

Select fonts and colors for legibility

Fonts and colors are essential components on your site, adding personality and style and strengthening your visual identity online. Avoid font styles and sizes and color palettes that make your site difficult to read, and pay attention to contrast, or the difference between the darkness of your text and the lightness of your background.

The block editor will display an error message in Color settings when it detects poor color contrast in the specific block you’re working on.

Clearly describe your links

When linking to another page or post on the web, make your linked text descriptive. For example, “click here” is not as effective as “learn how to apply to my writing workshop.”

Include captions with your images

When adding an image with the Image Block, add a description of the image in the caption underneath it. While captions are optional, they improve the experience for all readers by providing more context.

Add alt text to your images

Alt text is essential for people who are blind or use screen readers (they can hear alt text read aloud), or people who have disabled images for speed or bandwidth reasons. Alt text is also important for your site’s SEO — it helps search engines understand what your site content is about.

When adding an image with the Image Block, go to the block’s settings on the right and add the alt text in the box under Image settings.

Learn more about W3C’s image accessibility guidelines.

Create easily clickable CTA areas

With the Buttons Block, you can add call-to-action buttons to your pages and posts quickly. For those of you who design and embed your own buttons with Image Widgets, make buttons, icons, and other CTA elements with wide-enough areas that are easy to click or tap from different devices.

You can apply this tip to text links as well. Tapping a linked hashtag or asterisk within a sentence, for example — especially on a small screen — may be difficult for some people.

Include captions or transcripts for multimedia content

If your site includes video content, consider adding captions or including transcripts (documenting speech, sounds, as well as actions seen on-screen). Podcast transcripts are also incredibly helpful; here’s a transcript of a recent Distributed episode with neuroscientist Adam Gazzaley.

It’s best if video and audio content does not auto-play, but if that’s not possible, options to pause or adjust the volume should be obvious on the page.

Never stop learning and improving

This list is just an introduction to a few best practices and guidelines! If you’re interested in learning more, explore the resources on the W3C Web Accessibility Initiative (WAI) website. You can also explore ways to get involved in improving the accessibility of WordPress.

Learn more about Global Accessibility Awareness Day and participate in online events, webinars, and podcasts.

We encourage you to audit your site to ensure it’s accessible for all readers; the WAVE Web Accessibility Evaluation Tool can identify various errors on your site in seconds. Here are some web accessibility tips to get you started, and be sure to explore the guidelines and resources on the W3C Web Accessibility Initiative (WAI) website for deeper learning.

Use an accessibility-ready theme

You can choose from among a variety of designs for your site, but some themes have features that add complexity, making it harder for disabled people or visitors using screen readers to access your content.

When choosing a theme, consider an accessibility-ready design, like Balasana, a free minimal theme for your business website; or Mayland, a free visual theme that’s great for photographers and storytellers. These themes have been checked by the Theme Review Team and pass basic accessibility requirements.

Display your site title and tagline

Many themes allow you to upload a custom header image, which is a visual way to brand your site, display the title of your blog, or promote the name of your business. But some themes may not support alternative text, or the written copy that appears in place of an image on a page if the image fails to load on your visitor’s screen.

Instead of conveying your site title and tagline within a header image, display your site title and tagline text. Go to Manage → Settings, and at the top under Site profile, fill out your Site title and Site tagline. Then, head to Design → Customize, go to Site Identity, and check the box next to Display Site Title and Tagline.

Structure your pages and posts with appropriate headings

Add headings with the Heading Block to organize pages and posts and make it easier for readers to follow your content, which is especially important for longer pages and posts. Click on the “i” icon in the top toolbar of the block editor to view any errors and incorrect heading sizes.

Select fonts and colors for legibility

Fonts and colors are essential components on your site, adding personality and style and strengthening your visual identity online. Avoid font styles and sizes and color palettes that make your site difficult to read, and pay attention to contrast, or the difference between the darkness of your text and the lightness of your background.

The block editor will display an error message in Color settings when it detects poor color contrast in the specific block you’re working on.

Clearly describe your links

When linking to another page or post on the web, make your linked text descriptive. For example, “click here” is not as effective as “learn how to apply to my writing workshop.”

Include captions with your images

When adding an image with the Image Block, add a description of the image in the caption underneath it. While captions are optional, they improve the experience for all readers by providing more context.

Add alt text to your images

Alt text is essential for people who are blind or use screen readers (they can hear alt text read aloud), or people who have disabled images for speed or bandwidth reasons. Alt text is also important for your site’s SEO — it helps search engines understand what your site content is about.

When adding an image with the Image Block, go to the block’s settings on the right and add the alt text in the box under Image settings.

Learn more about W3C’s image accessibility guidelines.

Create easily clickable CTA areas

With the Buttons Block, you can add call-to-action buttons to your pages and posts quickly. For those of you who design and embed your own buttons with Image Widgets, make buttons, icons, and other CTA elements with wide-enough areas that are easy to click or tap from different devices.

You can apply this tip to text links as well. Tapping a linked hashtag or asterisk within a sentence, for example — especially on a small screen — may be difficult for some people.

Include captions or transcripts for multimedia content

If your site includes video content, consider adding captions or including transcripts (documenting speech, sounds, as well as actions seen on-screen). Podcast transcripts are also incredibly helpful; here’s a transcript of a recent Distributed episode with neuroscientist Adam Gazzaley.

It’s best if video and audio content does not auto-play, but if that’s not possible, options to pause or adjust the volume should be obvious on the page.

Never stop learning and improving

This list is just an introduction to a few best practices and guidelines! If you’re interested in learning more, explore the resources on the W3C Web Accessibility Initiative (WAI) website. You can also explore ways to get involved in improving the accessibility of WordPress.

Learn more about Global Accessibility Awareness Day and participate in online events, webinars, and podcasts.

We encourage you to audit your site to ensure it’s accessible for all readers; the WAVE Web Accessibility Evaluation Tool can identify various errors on your site in seconds. Here are some web accessibility tips to get you started, and be sure to explore the guidelines and resources on the W3C Web Accessibility Initiative (WAI) website for deeper learning.

Use an accessibility-ready theme

You can choose from among a variety of designs for your site, but some themes have features that add complexity, making it harder for disabled people or visitors using screen readers to access your content.

When choosing a theme, consider an accessibility-ready design, like Balasana, a free minimal theme for your business website; or Mayland, a free visual theme that’s great for photographers and storytellers. These themes have been checked by the Theme Review Team and pass basic accessibility requirements.

Display your site title and tagline

Many themes allow you to upload a custom header image, which is a visual way to brand your site, display the title of your blog, or promote the name of your business. But some themes may not support alternative text, or the written copy that appears in place of an image on a page if the image fails to load on your visitor’s screen.

Instead of conveying your site title and tagline within a header image, display your site title and tagline text. Go to Manage → Settings, and at the top under Site profile, fill out your Site title and Site tagline. Then, head to Design → Customize, go to Site Identity, and check the box next to Display Site Title and Tagline.

Structure your pages and posts with appropriate headings

Add headings with the Heading Block to organize pages and posts and make it easier for readers to follow your content, which is especially important for longer pages and posts. Click on the “i” icon in the top toolbar of the block editor to view any errors and incorrect heading sizes.

Select fonts and colors for legibility

Fonts and colors are essential components on your site, adding personality and style and strengthening your visual identity online. Avoid font styles and sizes and color palettes that make your site difficult to read, and pay attention to contrast, or the difference between the darkness of your text and the lightness of your background.

The block editor will display an error message in Color settings when it detects poor color contrast in the specific block you’re working on.

Clearly describe your links

When linking to another page or post on the web, make your linked text descriptive. For example, “click here” is not as effective as “learn how to apply to my writing workshop.”

Include captions with your images

When adding an image with the Image Block, add a description of the image in the caption underneath it. While captions are optional, they improve the experience for all readers by providing more context.

Add alt text to your images

Alt text is essential for people who are blind or use screen readers (they can hear alt text read aloud), or people who have disabled images for speed or bandwidth reasons. Alt text is also important for your site’s SEO — it helps search engines understand what your site content is about.

When adding an image with the Image Block, go to the block’s settings on the right and add the alt text in the box under Image settings.

Learn more about W3C’s image accessibility guidelines.

Create easily clickable CTA areas

With the Buttons Block, you can add call-to-action buttons to your pages and posts quickly. For those of you who design and embed your own buttons with Image Widgets, make buttons, icons, and other CTA elements with wide-enough areas that are easy to click or tap from different devices.

You can apply this tip to text links as well. Tapping a linked hashtag or asterisk within a sentence, for example — especially on a small screen — may be difficult for some people.

Include captions or transcripts for multimedia content

If your site includes video content, consider adding captions or including transcripts (documenting speech, sounds, as well as actions seen on-screen). Podcast transcripts are also incredibly helpful; here’s a transcript of a recent Distributed episode with neuroscientist Adam Gazzaley.

It’s best if video and audio content does not auto-play, but if that’s not possible, options to pause or adjust the volume should be obvious on the page.

Never stop learning and improving

This list is just an introduction to a few best practices and guidelines! If you’re interested in learning more, explore the resources on the W3C Web Accessibility Initiative (WAI) website. You can also explore ways to get involved in improving the accessibility of WordPress.

Learn more about Global Accessibility Awareness Day and participate in online events, webinars, and podcasts.

Take Inventory

Is your content still accurate? Do you need to update your photos? Are the important links working? Take a step back to think about your site’s purpose and audience. Have your personal or business goals changed since you launched it? Make a list of what needs to be fixed and set a timeline to get it done. Take a look at your most popular posts to know what’s working and target those posts and pages first.

In 2012, three friends — Jeri, Erin, and Allysa — founded a full-service event and styling company, bon évé Events. After refocusing their company’s priorities and goals, they recently relaunched their website. Their rebrand includes a new name (My Simple Soirée), a logo, and WordPress.com website.

Refocusing our business meant an extensive rebrand and rename. This can be challenging for a small business as your brand and name are your lifeline. WordPress.com made it easy to implement the changes we needed for social media first impression.

— My Simple Soirée

Evaluate your website in light of your objectives and make the most of what WordPress.com has to offer, from uploading a new site logo or custom header image to exploring our Premium and Business plans to unlock more space for media, design customization, and eCommerce integration. 

Boost Your Brand

Every website can benefit from custom branding, from hobby blogs to eCommerce websites. Create a cohesive brand experience by aligning all the elements that identify and set your website apart: domain name, website name, and logo. 

Adding a logo to your website is an achievable first step to branding your site. In your menu, click on Customize to launch your Customizer, and click on Site Title, Tagline, and Logo. Here, you can upload a new image or select one from your Media Library.

Click the Save & Publish button at the top right of the Customizer to activate your new logo.

In a few clicks, you can take your website to the next level with a custom logo. (And if you switch to and from any logo-supported theme, your logo will still be there!)

Textile artist Krista blogs at Looming Jane. She has a custom logo at the top of her website — a stylish cursive display of her brand and shop name. While each theme’s default fonts are carefully selected, you can transform the look of a theme by swapping out the Header Text with your own designs.

Add Fresh Content

The best way to have a vibrant and active website is to publish new content regularly. If you feel stuck, look to Automattician Andrea Badgley, who has developed a great strategy to help you meet your blogging goals this year.

In her post Publish in 10 Minutes Per Day, she shares her secret sauce for blogging regularly. It has two ingredients: carve out 10 minutes per day and keep topics on hand.

Giving yourself meaningful topics to write about and then carving out the time to write will get you not only practicing, but will get you publishing again. It will make your blog active and will bring visitors to your site.

— Andrea Badgley

Committing to a blogging schedule can be a challenge, so a New Year’s resolution is the perfect motivation to kickstart a new routine. Make your resolutions a reality by investing in your WordPress.com website.

Planning on Turning Your Website into a Lean Mean Marketing Machine?

Consider upgrading to WordPress.com Premium or Business to unlock features like advanced customization, more space for your photos and videos, and stellar customer support.

Our Premium and Business plans also include a custom domain and access to premium themes. Try it out for 30 days.

Filed under: Customization, WordPress.com

Take Inventory

Is your content still accurate? Do you need to update your photos? Are the important links working? Take a step back to think about your site’s purpose and audience. Have your personal or business goals changed since you launched it? Make a list of what needs to be fixed and set a timeline to get it done. Take a look at your most popular posts to know what’s working and target those posts and pages first.

In 2012, three friends — Jeri, Erin, and Allysa — founded a full-service event and styling company, bon évé Events. After refocusing their company’s priorities and goals, they recently relaunched their website. Their rebrand includes a new name (My Simple Soirée), a logo, and WordPress.com website.

Refocusing our business meant an extensive rebrand and rename. This can be challenging for a small business as your brand and name are your lifeline. WordPress.com made it easy to implement the changes we needed for social media first impression.

— My Simple Soirée

Evaluate your website in light of your objectives and make the most of what WordPress.com has to offer, from uploading a new site logo or custom header image to exploring our Premium and Business plans to unlock more space for media, design customization, and eCommerce integration. 

Boost Your Brand

Every website can benefit from custom branding, from hobby blogs to eCommerce websites. Create a cohesive brand experience by aligning all the elements that identify and set your website apart: domain name, website name, and logo. 

Adding a logo to your website is an achievable first step to branding your site. In your menu, click on Customize to launch your Customizer, and click on Site Title, Tagline, and Logo. Here, you can upload a new image or select one from your Media Library.

Click the Save & Publish button at the top right of the Customizer to activate your new logo.

In a few clicks, you can take your website to the next level with a custom logo. (And if you switch to and from any logo-supported theme, your logo will still be there!)

Textile artist Krista blogs at Looming Jane. She has a custom logo at the top of her website — a stylish cursive display of her brand and shop name. While each theme’s default fonts are carefully selected, you can transform the look of a theme by swapping out the Header Text with your own designs.

Add Fresh Content

The best way to have a vibrant and active website is to publish new content regularly. If you feel stuck, look to Automattician Andrea Badgley, who has developed a great strategy to help you meet your blogging goals this year.

In her post Publish in 10 Minutes Per Day, she shares her secret sauce for blogging regularly. It has two ingredients: carve out 10 minutes per day and keep topics on hand.

Giving yourself meaningful topics to write about and then carving out the time to write will get you not only practicing, but will get you publishing again. It will make your blog active and will bring visitors to your site.

— Andrea Badgley

Committing to a blogging schedule can be a challenge, so a New Year’s resolution is the perfect motivation to kickstart a new routine. Make your resolutions a reality by investing in your WordPress.com website.

Planning on Turning Your Website into a Lean Mean Marketing Machine?

Consider upgrading to WordPress.com Premium or Business to unlock features like advanced customization, more space for your photos and videos, and stellar customer support.

Our Premium and Business plans also include a custom domain and access to premium themes. Try it out for 30 days.

Filed under: Customization, WordPress.com